Sweaty Palm Reader

November 2, 2014 — Leave a comment

I must have stared at this WordPress entry for “Add New Post” at least a dozen times over the last month and a half.

My Google docs has four or five half written posts that start strong and fizzle out as daily reminders of my responsibilities fade back into my peripheral vision and audibly shake me out of my trance like focus.

So part of my continuing education means daily consumption of happiness, productivity, and leadership articles like that of Seth Godin (if you haven’t checked out his blog, do so before you continue this post here).

Every morning after I try to sit still and listen to my self breathe for 10 minutes I usually do at least an hour of reading and writing before everyone else wakes up.

I must of read his book The Dip seven or eight years ago when I was still a full time industrial designer and quickly learned that my future aspirations of becoming a leader in the industry was capped at “Lead Designer” so I quickly looked elsewhere for growth potential. Needless to say the book gave me insight into possible issues with my 4th original plan.

So like eight years ago, I look to Seth Godin for inspiration for my first post.

As I started writing, I looked back to his first (at least recorded by typepad) post titled “Boring” from January 15th 2002.

It’s a post about his two hour shopping adventure, of which most of it was boring except for a new Apple retail store. Apple had only opened their first store in Tysons Corner Center eight months earlier.

What caught me about the post was how he mentioned consumers tastes evolve faster then what stores can keep up with and that like all others stores, Apple would soon be boring.

Fast forward 12 years later.  According to wikipedia Apple has 424 retail stores in 16 countries.  I’m typing on a MacBook Pro as my iPhone 5s sits next to it charging.

Can Apple predict the future?

It’s almost as if Apple could read our sweaty palms for high end, over priced electronics, and talk to us in a design language that we not only understood but in some instances desired more of.  Do I need a new phone every year?

I want more simplicity in my life, I want to fit in, and I am willing to spend a lot for it. Do I want an iPhone 6 because it’s better, or because everyone I know has one? Does it matter?

So where is this post going. I don’t know.  I will most likely edit, and update it another few times before anyone actually reads it (wife, dad, Seth).

But Seth Godin is still hitting the nail on the head.

Apple is still in a league of it’s own.

And this post is the first of many – good night.